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Q: If you go back through the records of intellectual-property-related court cases in the U.S., you will find that Disney has had many court cases since Mickey's breakthrough in 1928. For example, Walt sued a maker of cookie products that featured Mickey on the container box. Most of those cases were settled before the verdict was rendered, and it was settled by signing a contract with Disney to pay royalties on the products in proportion to the number of sales (including the amount of unauthorized sales of the products).

This idea that pictorial fictional characters are intellectual property and should be protected by law is common sense to us today, but in the late 1920s, it was a bold and avant-garde legal theory. There was no mention of pictorial fictional characters in either the Copyright Act or the Unfair Competition Prevention Act, much less a clause stating that they were intellectual property. However, Walt (and his legal counsel) argued that by combining multiple laws such as copyright law, design law, trademark law, and unfair competition law, it made sense to treat pictorial fictional characters as intellectual property. In this way, the company began to sue manufacturers of Mickey products that were sold outside the reach of Disney.

We've all seen photos of Walt with Mickey. In these photos, Walt is usually holding Mickey's hand or holding him up. Do you know why Walt liked to have his picture taken in that pose? Because when the creator lets go of his hand, Mickey starts walking on his own, appearing in all kinds of media, on all kinds of objects, and multiplying endlessly. That's why Uncle Walt always holds his hand to keep him at hand in sight, as well as to show to the world that Mickey is mine. Does this sound natural?
A: × Most of those cases were settled before the verdict was rendered, and it was settled by signing a contract with Disney to pay royalties on the products in proportion to the number of sales (including the amount of unauthorized sales of the products).
✓ Most of those cases were settled before the verdict was rendered. They were settled by signing a contract with Disney to pay royalties on the products in proportion to the number of sales (including the amount of unauthorized sales of the products).

× This idea that pictorial fictional characters are intellectual property and should be protected by law is common sense to us today, but in the late 1920s, it was a bold and avant-garde legal theory.
✓ This idea that pictorial fictional characters can be intellectual property and should be protected by law is common sense to us today, but in the late 1920s, it was a bold and avant-garde legal theory.

× There was no mention of pictorial fictional characters in either the Copyright Act or the Unfair Competition Prevention Act, much less a clause stating that they were intellectual property.
✓ There was no mention of pictorial fictional characters in either the Copyright Act nor the Unfair Competition Prevention Act, much less a clause stating that they were intellectual property.

× However, Walt (and his legal counsel) argued that by combining multiple laws such as copyright law, design law, trademark law, and unfair competition law, it made sense to treat pictorial fictional characters as intellectual property.
✓ However, Walt and his legal counsel argued by combining multiple laws, such as copyright law, design law, trademark law, and unfair competition law and it soon made sense to treat pictorial fictional characters as intellectual property.

× In this way, the company began to sue manufacturers of Mickey products that were sold outside the reach of Disney.
✓ In this way, the company was able to sue manufacturers of Mickey products that were sold outside the reach of Disney.

× Because when the creator lets go of his hand, Mickey starts walking on his own, appearing in all kinds of media, on all kinds of objects, and multiplying endlessly.
✓ Because it is so that when the creator lets go of his hand, Mickey starts walking on his own, appearing in all kinds of media, on all kinds of objects, and multiplying endlessly, creating the imagery of a character with its own life.

× That's why Uncle Walt always holds his hand to keep him at hand in sight, as well as to show to the world that Mickey is mine.
✓ That's why Uncle Walt always holds his hand - first to keep Mickey at hand and in sights and secondly, to show the world that Mickey is his.

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